"In 5 years, KDE software enables and promotes privacy"
Privacy is the new challenge for Free Software. KDE is in a unique position to offer users a complete software environment that helps them to protect their privacy. KDE, being community-driven and user-focused, has the opportunity to put privacy on top of the agenda, arguably, being in this position, KDE has the obligation to do this, in the interest of the users.

The effect is expected to be two-fold:
* Offer users the tools to protect privacy and to lead a private and safe digital life without compromising their identity, exposing their habits and communications
* Setting a high standard and example for others to follow, define the state of the art of privacy protection in the age of big data and force others to follow suit, thereby increasing pressure on the whole industry and eco-system to protect users privacy better